About the Role:
We are seeking a talented Marketing Specialist to develop and implement effective communication strategies that enhance our brand visibility and engagement. The ideal candidate will possess strong writing and communication skills, a creative mindset, and experience in various marketing channels.
Responsibilities:
1. Content Creation:
- Develop compelling content for various platforms, including websites, social media, newsletters, and press releases.
- Collaborate with design teams to create engaging visuals that complement written content.
2. Campaign Management:
- Plan and execute integrated marketing campaigns.
- Monitor and analyze campaign performance metrics, adjusting strategies as needed.
3. Brand Management:
- Ensure consistent brand messaging across all communication channels.
- Assist in the development and maintenance of brand guidelines.
4. Market Research:
- Conduct market research to identify trends and insights that inform marketing strategies.
- Gather feedback from stakeholders and target audiences to improve communication efforts.
5. Collaboration:
- Work closely with cross-functional teams, including Directors to align messaging and marketing strategies.
- Build and maintain relationships with external vendors and partners. 6. Event Support:
- Assist in the planning and execution of marketing events, trade shows, and webinars.
- Create promotional materials and ensure effective communication before, during, and after events.
Required Qualification & Experience:
- Bachelor's or Master's degree preferred in Marketing/Business Administration/journalism.
- 2-4 years of experience in marketing, content creation, or brand management.
- Familiarity with social media platforms (Facebook, Instagram, LinkedIn, Twitter) and email marketing.
- Strong writing, editing, and storytelling skills.
- Prior experience in content management systems (CMS) and digital marketing platforms is an added advantage.
- Strong attention to detail.